ABOUT OUR CHARITABLE BRAND

Look good, and do good.

CHULO is a cultural clothing line that donates proceeds to help marginalized young people. Our hope as a brand is to make fashion that is FUN and that helps us FUNdraise for our communities. Each purchase has a direct impact: we donate our proceeds to a local community-based organization (CBO), scholarship program or charity that services the very same youth we work with, and whom we hope to inspire. 

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The CHULO brand has partnered with some amazing organizations like the Bronx Academy of Arts and Dance (BAAD), Uprose Brooklyn, El Maestro Boxing Club and Cultural Center, Tropical Images' GKOTS Program (Get Kids Off The Street), Team Go Get It Boxing founded by Nisa Rodriguez, and Trinity Place Shelter.

We have also donated to several other programs including El Museo del Barrio, the American Indian College Fund, Princess Janae Place, NYC Black Pride, Proyecto Matria, The Puerto Rican Resiliency Fund, the NY Transgender Bodybuilding Federation, Finca Conciencia, the National Puerto Rican Day Parade Young Scholars Program, the Loisaida Center, the LGBT Arts Program of the Church of St. Luke in the Fields, the Caribbean Cultural Center, the Ali Forney Center, the "Bad Hair Does Not Exist/Pelo Malo No Existe" Free Book Initiative, The Sex Workers Project, The Afya Foundation, and the GED Program at Taino Towers, 

Our motto is: Be proud. Be loud. Be you. Be a CHULO.