CHULO is a cultural clothing line that donates proceeds to help marginalized young people. Our hope as a brand is to make fashion that is FUN and that helps us FUNdraise for our communities. Each purchase has a direct impact: we donate our proceeds to a local community-based organization (CBO), scholarship program or charity that services the very same youth we work with, and whom we hope to inspire.  *Lead photo by @mbmodelphotography; edited by @coquichuloimages.

Be you.


Do good and look good

with our cultural gear.


CHULO Underwear recognizes our partner CBOs: the Bronx Academy of Arts and Dance (BAAD), the environmental justice organization UPROSE, El Maestro Boxing Club and Cultural Center, the Get Kids Off The Streets (GKOTS) salsa dance program and Team Go Get It boxing club founded by Nisa Rodriguez. We also thank those sponsors who have helped us with donations or that have contributed to our fundraising efforts at NY Fashion Week and cultural festivals throughout the NY/NJ metro area. 

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Shawnee Sioux War Dance - Unknown Artist
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